Blog
The $750/Month Hidden Revenue Stream Your Restaurant Clients Are Begging For (And You're Not Offering)
September 19, 2025
When Sarah Martinez closed her third restaurant website project of the month, she thought she was done with another satisfied client. Beautiful design, mobile-responsive layout, integrated…
The $63 Billion Mobile App Revolution: Why Independent Restaurants Can't Afford to Compete Without Their Own Branded App
September 9, 2025
Discover why independent restaurants need branded mobile apps to compete, save on commissions, and own their customer relationships.
The Death of 'Can You Hold Please?' How AI Phone Ordering Is Saving Restaurants $47,000 Annually
August 15, 2025
At 7:30 PM on a busy Friday night, Maria's Italian Kitchen had three servers running between tables, two cooks working the line, and a manager trying to handle the front of house. Then the phone started ringing.
The Hidden Costs of Third-Party Delivery: What Restaurant Owners Really Pay and How to Calculate Your True ROI
August 2025
The average restaurant owner thinks they understand the cost of third-party delivery platforms like DoorDash, Uber Eats, and Grubhub. But industry data reveals a startling truth: the actual cost can exceed 40% of your revenue.
How to Tell Customers About Online Ordering
May 14, 2022
Your digital ordering platform is all set up, integrated with your POS system, and ready to take orders and direct them straight into your kitchen! But do your customers know it exists?
How to Set Up Online Ordering for a Restaurant
May 3, 2022
As the boundaries between the physical and the digital blur, brick-and-mortar businesses are finding that setting up an online presence for their venue is crucial to their future success.
Defining and Reducing Shrinkage
April 19, 2022
Food and beverage costs are one of the most variable, and manageable, costs in a restaurant. Here's how to define, calculate, and reduce shrinkage to increase your venue's profitability.
Getting Guest Recovery Right (The LEARN Method of Guest Recovery)
April 7, 2022
The ultimate goal of every restaurant is to satisfy and exceed the expectations of every single guest. One of the best methods for guest recovery is the LEARN method: Listen, Empathize, Apologize, Recover, Nurture.
Why We Built an Online Ordering Solution for Restaurants
March 27, 2022
After years of existence, online ordering for restaurants is still a rapidly evolving segment of the restaurant industry. We found that the same pain points were impacting the decisions made regarding delivery and takeout services for all types of restaurants.
Labor Cost Reducing Tactics
March 8, 2022
Labor costs are one part of a restaurant's prime costs, and prime costs are responsible for over half of a restaurant's overall costs. Restaurant labor costs are one the most controllable costs for a location…
6 Ways to Grow Your Restaurant's Online Food Delivery Orders
February 4, 2022
It is well known fact that online food delivery has been booming since the spring of 2020. With online food delivery revenue expected to grow by over 9% each year, many restaurant operators are wondering how they can get a slice of this digital revenue pie.
4 Factors of Successful Restaurant Promotions
January 26, 2022
A restaurant's marketing budget is generally expected to equate to 3-6% of its total sales. There are four factors of successful restaurant promoting that can be viewed as 4 simple questions: Who?, What?, When?, and Why?
Training Staff On Menu Knowledge
January 7, 2022
All too often, in restaurants across the country, a server or bartender heads to the kitchen to ask the chef a brazenly simple question that they should know the answer to. Here's how to fix that.
Prepare Your Restaurant for 2022 with These Restaurant Digital Marketing Tips
December 27, 2021
Restaurant marketing trends ebb and flow but the importance of digital marketing for restaurants in the 21st century cannot be understated. Here's what restaurant owners should focus on for their online presence.
6 Benefits of Having a Dedicated Mobile App for a Restaurant
December 10, 2021
Mobile ordering grew 105% in 2021. Discover the 6 biggest benefits a dedicated restaurant mobile app delivers — from richer customer data to integrated loyalty programs.
6 Ways Digital Ordering Systems can Improve a Restaurant's Profitability (and How to Choose One)
November 28, 2021
Digital ordering isn't just another revenue channel — it actively improves profitability in 6 concrete ways. Here's how to choose the right system for your restaurant.
Break-Even Point: A Restaurant's Most Important Calculation
November 16, 2021
A break-even analysis tells you exactly when your restaurant stops losing money and starts making it. Here's how to calculate yours — by revenue and by guest count.
Training Your Employees for Everyone's Success
November 1, 2021
Restaurant turnover costs an average of $5,864 per employee. A structured training program is your best tool for retaining staff and reducing those costs. Here's how to build one.
The Power of Mocktails
October 14, 2021
Low and no alcohol beverage sales lifted 10.4% last year. Mocktails give restaurants a high-margin opportunity to serve this growing customer segment — here's why you should add them to your menu.
What is Menu Engineering?
October 1, 2021
It is an old yet true adage that "restaurants run on thin margins". One lens through which cost optimization is scrutinized is a restaurant's menu — but how often is the menu itself scrutinized?
Increasing A Restaurant's Average Check
September 18, 2021
Average Check is a great metric through which to view a restaurant's finances when trying to boost revenue. Working to increase the average check requires minimal monetary investment.
7 Strategies To Improve Employee Retention
September 5, 2021
Annual turnover rates in the hospitality industry have been averaging above 70% for years. Here are 7 proven strategies restaurant owners and managers can use to improve employee retention.
7 Ideas for Attracting and Retaining Employees in a Post-COVID-19 World
August 19, 2021
The global pandemic hit the restaurant industry hard, causing a staffing crisis that persists today. Here are 7 ideas for attracting and retaining employees in the post-COVID world.
Sanitation Practices for Post-COVID-19 Restaurant Operations
August 6, 2021
As COVID-19 restrictions loosen, restaurants must navigate elevated sanitation standards that customers still expect. Here's how to reassure guests without making them feel the pandemic is still front and center.
The Benefits of Restaurant Loyalty Programs
July 24, 2021
Since the squeeze brought on by the COVID-19 pandemic restaurant owners and managers have actively been searching for ways to increase their location's overall profitability. Loyalty programs are an often overlooked but powerful tool.
The Importance of Guest Data in a Post-Pandemic World of Takeout and Delivery
July 10, 2021
The trend curve for consuming restaurant food off-premises may be flattening, but surveys tell us that higher than normal levels of takeout and delivery are here to stay. Here's why guest data matters more than ever.
3 Reasons Why A Restaurant Needs a Connected Technology Stack
June 24, 2021
In a post-pandemic world, technology is a driver of business for restaurants. But a fragmented technology stack can prevent locations from reaching their full potential. Here's why connected tech matters.
Improving Takeout and Delivery for a Post-Pandemic World
June 8, 2021
The global COVID-19 pandemic turned a bright spotlight onto restaurant takeout and delivery services. As customers became accustomed to eating restaurant food at home, their expectations rose significantly.
In a Post-COVID World is 3rd Party or Proprietary Delivery the Way Forward for Restaurants?
May 25, 2021
The demand for off-premises, in-home consumption of restaurant food has continued to stay strong. But should restaurants use 3rd party delivery services or build their own proprietary delivery system?
4 On-Location Dining Changes Customers Want to See Made Permanent Post-COVID
May 13, 2021
Whilst many are looking in the rearview mirror at the pandemic with relief, there are four pandemic-based dining changes which customers are going to continue to appreciate, and even demand, in the post-pandemic era.
COVID-19 Restaurant Trends Here to Stay Post-Pandemic
May 2, 2021
The global pandemic helped to accelerate the adoption of many technologies that were under-utilized by the restaurant industry. Some COVID-19 restaurant trends are here to stay for the long term.
Digital Ordering is Here to Stay Post-Pandemic
April 7, 2021
The global pandemic drastically changed how consumers interact with restaurants. The widespread adoption of digital ordering brought forth by the pandemic is not going to subside — it's the new normal.
Post COVID-19: The Payment Convenience Customers Still Want
April 4, 2021
The USA has been relatively slow to adopt newer, more secure and more convenient payment methods. The COVID-19 pandemic, however, rapidly increased the rate of adoption of contactless payment technologies by consumers.
In The News: Could 'ghost kitchens' be the future of the restaurant industry?
March 20, 2021
To-go orders and delivery are now the new normal for restaurants across the country and Tampa Bay. Could ghost kitchens — full kitchens with no dining room — be the future of the restaurant industry?
Restaurant Ordering on Google: The What, Why, and How
March 13, 2021
After significantly upgrading the tools and resources available to food and beverage establishments on its platforms over the past few years Google is now stepping into the food ordering arena. As with all their service upgrades, Google's goal is to allow...